As a writer and creative director on BMW for 10 years, I was fortunate to work on hundreds of BMW projects.  Highlights included the launch of the Z3 Roadster, the launch X5 SAV and supporting BMW Motorsports–both their Formula 1 Racing as well as stock and MPower vehicles.  I did a small amount of writing in support of BMW Films, but I bow to David Carter and Joe Sweet as creators of that idea.