Created in 2002 with art director partner, Gerard Caputo, the PBS "Be More" campaign has been running successfully for more than 15 years.  The launch campaign in 2002 included the Emmy Winner For Most Outstanding Commercial, a spot called "Fish" that features the journey of an intrepid goldfish.  Directors who contributed their efforts to the amazing collection of work include Francois Girard, Alfonso Cuarón, Scott Hicks, Elias Merighe and Bronwen Hughes.  Special kudos go to Susanne Preissler and Independent Media who made it all happen.