10 years after producing my last television commercial for PBS, they called me into freelance for a new product launch.  The idea was simple: they wanted to do for middle-aged folk what they do for children.  They understood middle age presents all of us with new challenges and lessons that quite often we're not prepared for.  Taking care of an elderly parent.  Going back to school to change careers.  Understanding how to truly finance a retirement.  The launch would start with a website.  The name, a new destination beyond Sesame Street, was Next Avenue.