Immediately after the irrational exuberance of the 90's, the world was hit a bigger financial crisis and conservative thinking–smart, inventive, cutting-edge conservative thinking became the rule of the day.  Nuveen print ads adjusted accordingly. Sounds, easy, huh? Well, before these ads were produced, the Grade AAAA creative team who worked on this; art director, Scott O’Leary and writer, Dean Buckhorn, came up with nearly 20 different campaigns before the client chose this one. I remain forever grateful for their faith and resilience.